Welcome!
let’s create a
*kinder
fitness industry!
*Kind as in caring, thoughtful, compassionate, respectful, generous, neighborly, etc. (from Merriam Webster)
**”Kind-er” as in more of this^, and less shame-y, serious, rigid, patriarchal, elitist, dogmatic, dehumanizing, etc.
***A kinder fitness industry (to us) means a space where strength and movement is for everyone: artists, LGBTQIA+ folks, neurodivergent people, immigrants, folks of all sorts of identities & intersections, those who didn’t grow up “athletic,” and anyone who has felt othered in gyms or other fitness spaces.
We’re here to say…
YOU BELONG HERE.
Training is for YOU as much as anyone else, just as you are in this moment, whether you “look the part” or not.
We envision a world where there is no “part” to look, because everyone knows that they can be BOTH authentically themselves AND feel like they belong within fitness spaces.
Join us in making this vision real.
What we do & who we serve:
We coach and educate fellow
fitness pros and Strength nerds
with a playful, progressive,
and adaptable approach
Wanna know more about us?
Hey There! We’re Holly Myers and Arryn Grogan, personal trainers in Richmond, Virginia, who started building our online personal training biz in 2018.
Buff Brekky Club
Our training cohorts for seasoned lifters who don’t wanna stress about writing their own program!
Ebooks,
Courses,
& DIY Protocols
In our store, you’ll find ebooks for fellow trainers & strength enthusiasts on program design and the bent press, DIY protocols for kettlebell ballistics and classic lifts, and a course to learn the Landmine University principles & movements.
Personal Training
Want us to create a custom program specifically for you?
We’ll tailor everything to your preferences, injury history, the time you have to train, goals for your movement practice, & more…
